Google's Constantly Changed Rules for B2B SEO Services

Agencies try out many methods to take their clients to the top of the SERPs. This involves both black hat and white hat methods of SEO. Regardless of the results, it is important to understand that what is banned and prohibited should be avoided. It is better to be compliant and play long, rather than a successful run that dies out quicker than expected. As browsers hold the key to search results, it is advisable to play by the rules. As one of the leading and successful providers of SEO B2B services, we at Lum.net stick to the rules, some of which are listed below.

Stay away from hidden texts and links

One of the most practiced and abused methods are the hiding of texts and links behind camouflaged content or visuals. While it used to be a preferred method among black hat agencies, the trick can lead to repercussions when discovered. And it does not pay to be on the wrong side of the browsers, regardless of the fact that it may result in a warning or an admonition only. We, at Lum.net make it a point to stick to the best white hat practices making us one of the most reliable providers of SEO B2B services.

Avoid manipulative doorway pages

Doorway pages are often chosen as a method to manipulate search engines in a manner that brings users to a desired location. This is often executed by manipulating content to feature particular phrases and then pulling off a redirection that will take the user to the desired page which would actually be something totally different from what he or she intended to see. Attempting to be an affiliate should stem from a desire to offer value and not to exploit and take advantage of redirecting.

Never stuff or cram keywords in content

Keywords stuffing or cramming that does not flow with the content on the page will also suffer the fate of wrong SEO practices. The blow is manifold, including the effect it would leave on the visitor. The content may pass muster for machines, but the ultimate end user is actually a human and not a bot. A human would find keyword stuffed content with poor or no flow to be an ultimate turn off, taking him or her away from the site.

Resource Url - http://lum.net/googles-constantly-changed-rules-b2b-seo-services/

How B2B SEO Marketing Will Help You Grow Your Business?

Contrary to perceptions that B2B transactions are solely based on experience and recommendations, it is a fact that a significant percentage of B2B transactions happen through SEO leads. It is time your B2B marketing turned digital to harness the benefits of SEO.  While it is true that B2B transactions may include products or services that are niche, it is also true that businesses in need of such services and products need to know where you are. If your B2B SEO marketing is handled by the right agency, you could drive more traffic to your site and increase your share of the market. Here is what you need to know about B2B SEO marketing before you take the plunge.

Picking out the weaknesses of competitors to your advantage

With a top flight SEO company like Lum.net it is possible to identify the weaknesses in the strategy of competitors and use it to your advantage. Understanding the gaps of competitors is crucial to success. The same loopholes and weaknesses need to be plugged in order to not face the same fate as that of the competition.  B2B is generally niche and to be able to stand out among a small collection of firms, presentation and optimization needs to be of high standards. Rather than getting lost among the second or third rung listings, it pays to be on the top rung.

Working around the relatively lower search volume and keywords in search engines

Compared with B2C, B2B will generate a lower volume of search.  To be more specific, a general term may be used for searches frequently, but specific terms would be used sparingly. Therefore, it is important to use the services of professional full service SEO companies to mine and harness information that can be useful. Lum.net with an impressive record of SEO services offers greater returns to clients in B2B marketing.  With adequate experience and success in offering results, Lum.net offers optimization through a combination of intelligent use of forums, and posts to bring in traffic that searches for the specific keywords and or service or products.

Resource URL:- http://lum.net/b2b-seo-marketing-will-help-grow-business/