Search Engine
Optimization or SEO, in short, is increasingly gaining importance with
companies realizing the potential of establishing their business presence
online. Online marketing can be done in two ways; one is the direct method
where a business pays other websites for displaying their advertisement. The
second one is the indirect method, where the website ranks high in unpaid
search results because of great quality content and services making the
customer visit the company’s website (without any direct advertising).The
second way is referred to as SEO.
Search Engine
Optimization is not something that you can take up and complete in one day or a
week. It is a gradual process and you must consider hiring good B2B SEO
service professionals to receive the best
results. Here are a few tips:
Realistic Results in a Realistic Time Frame: It takes a few weeks to a few months’ time to rank high for a keyword.
Any B2B SEO company that you are planning to hire must not make outrageous
claims such as taking you to the first rank in the unpaid results of a search
engine result page (SERP) overnight. You must only consider the companies
promising to deliver realistic results over a period of time.
Certified Company: There are a
lot of certifications that an individual or company must take in order to know
all the latest and best SEO practices. They must have good knowledge of the
latest algorithm updates of the search engines and the resulting changes in the
SEO techniques allowed by the major search engines. Google Analytics certified
companies are a great place to start from.
Link Building and Link Profiling: A good B2B SEO company will pay a lot of attention to clean up your
existing link profile by removing any 404 URLs, redirects, loops and bad
outbound links. They must also help you link to quality content and also
attract links allowing your website to have a strong link profile. They must
not indulge in link exchange and other link building methods frowned upon by
search engines.
Portfolio and Experience: An experienced company that has helped many online businesses build
strong brands online must be your first choice. You can check online for their
reviews and ratings to see what their customers are saying about them. It would
also be sensible to take a look at their portfolio to understand the quality of
work they can deliver to you.