Saturday 2 December 2017

WHY A B2B WEBSITE DEVELOPMENT COMPANY IS BETTER THAN A FREELANCER?

Every business needs a website, period. The modern entrepreneur CANNOT afford losing the opportunity of tapping into the tech savvy online audience that looks for everything, from needles to new homes, on the web. Getting said website, however, is a tough task to accomplish. Who can you trust to handle this colossus of a project – a B2B web development company or a freelance designer? Or maybe you should start looking for web development tutorials online and begin building your website from the group up yourself?



No! we are sure you have better uses for your time than engaging in full-scale website development. And as for the choice between a professional web development company and a freelancer, Lum.net is here to help you with making this all-important-decision. Here is all you need to know for making the right selection:
  • A B2B Website Development Company will have a whole team of experts working on getting your website up and running. You are not relying on the skills and knowledge of one person alone, as is the case with freelancers. More people working on your website means more creativity, better decisions, and faster project completion.
  • The trouble with freelancers is that they work on their own time. Even if they manage to follow the best possible work ethics, there is only so much that a single person can do. On the other hand, working with a company means services laced with professionalism and consistency. You have an organization with set standards of delivery and predictable communication schedules that you can trust to deliver as per promised timelines.
  • A B2B website development company will also be a safe bet for you. After all, they have a reputation to protect and a team to maintain – lost clients are genuinely bad for their business. Of course, there are many freelancers out there who are truly reliable, reputable, and trustworthy but finding such individuals is like searching for a needle in a haystack. You wouldn’t want to bet your business website on a service provider who can disappear with your money at any time! Professional organizations are therefore, a safer choice.
The one place where a B2B website development company will lag behind freelance developers is their cost of service. In most cases, a freelancer will prove to be way cheaper than hiring a full-fledged organization to do the job for you. But think about it – isn’t this a worthy investment?
So, we, at Lum.net, whole-heartedly recommend that you choose a B2B development company over freelancers and enjoy the peace of mind that comes with your website being in safe and capable hands.

Resource Url :- http://lum.net/b2b-website-development-company-better-freelancer/

LEARN ABOUT HOW TO HIRE A LEGITIMATE B2B SEO AGENCY

The world of SEO can be pretty funny sometimes. Think about it – how can every internet marketer on the planet promise each of their clients the first 10 ranks of Google’s search results? Simple answer – some of them can deliver on the promise while most will only end up wasting your time and money. So, all your plans of searching for a legitimate B2B SEO agency by running a simple online search are simply inadequate. Every service provider you find on the web will have the same thing to say – that they are the best, they are the most experienced, and that they will get you to rank in top 10 of Google’s Rankings.

Reality: looking for legitimate SEO service providers needs a craftier approach than running a simple online search. And to help you understand how you can hire a B2B SEO agency worth their salt, Lum.net has put together this neat little guide that lists out all you need to know for making this critical decision for your business. So here goes:



Step#1: Know your goals

Have a sit-down-chat with your team and establish the exact goals that you wish to achieve for your business through SEO. Improving revenue through online sources, generating more traffic in specific niches, increasing sign-ups, enhancing brand awareness or boosting market sentiments – your objectives can be anything here and a clear idea of what you want will help ensure that you find a B2B SEO agency that are specialists in that specific field. But remember – if you are just after traffic for the sake of it, or maybe looking to boost vanity metrics like Google PageRank or Majestic trust flow, SEO will not reap any concrete benefits for your business.

Step#2: Find agencies

This is where our crafty suggestions come in. We already told you that Google search isn’t the best way to find credible and legitimate agencies. Add those Top 10 lists and SEO award websites to the list as well – most of these listings often run on pay-to-play schemes. Instead, seek references from your friends, associates and professional acquaintances of any SEO agency they might have worked with. You can also seek recommendations from non-competitive businesses similar to yours. Remember, the best SEO professionals don’t always need to market their services – their work itself is enough of an advertisement. Trusting word-of-mouth channels and direct recommendations is the best strategy here.

Step#3: Select the best fit

With the names of 3-5 agencies in your hand, begin evaluations and assess their suitability to your business systems. Look at the SEO strategies and processes they follow to achieve client rankings. Examine their results analysis metrics to understand how they define success with client campaigns. Their communication consistency and transparency is also an important factor to consider. Also remember to look at their proposed Plan B when the agency’s initial modus operandi doesn’t reap the expected results.

Finally, trust your instincts. If you walk away from an SEO agency feeling a little frustrated, even if they check out on all the above listed factors, choose not to work with them. Maybe it’s a cultural mismatch that is giving you a bad feeling about the firm.

Hope our guide helps you in your hiring process. All the best!

Monday 30 October 2017

Google's Constantly Changed Rules for B2B SEO Services

Agencies try out many methods to take their clients to the top of the SERPs. This involves both black hat and white hat methods of SEO. Regardless of the results, it is important to understand that what is banned and prohibited should be avoided. It is better to be compliant and play long, rather than a successful run that dies out quicker than expected. As browsers hold the key to search results, it is advisable to play by the rules. As one of the leading and successful providers of SEO B2B services, we at Lum.net stick to the rules, some of which are listed below.

Stay away from hidden texts and links
One of the most practiced and abused methods are the hiding of texts and links behind camouflaged content or visuals. While it used to be a preferred method among black hat agencies, the trick can lead to repercussions when discovered. And it does not pay to be on the wrong side of the browsers, regardless of the fact that it may result in a warning or an admonition only. We, at Lum.net make it a point to stick to the best white hat practices making us one of the most reliable providers of SEO B2B services.

Avoid manipulative doorway pages
Doorway pages are often chosen as a method to manipulate search engines in a manner that brings users to a desired location. This is often executed by manipulating content to feature particular phrases and then pulling off a redirection that will take the user to the desired page which would actually be something totally different from what he or she intended to see. Attempting to be an affiliate should stem from a desire to offer value and not to exploit and take advantage of redirecting.

Never stuff or cram keywords in content
Keywords stuffing or cramming that does not flow with the content on the page will also suffer the fate of wrong SEO practices. The blow is manifold, including the effect it would leave on the visitor. The content may pass muster for machines, but the ultimate end user is actually a human and not a bot. A human would find keyword stuffed content with poor or no flow to be an ultimate turn off, taking him or her away from the site.

Thursday 26 October 2017

How B2B SEO Marketing Will Help You Grow Your Business?

Contrary to perceptions that B2B transactions are solely based on experience and recommendations, it is a fact that a significant percentage of B2B transactions happen through SEO leads. It is time your B2B marketing turned digital to harness the benefits of SEO.  While it is true that B2B transactions may include products or services that are niche, it is also true that businesses in need of such services and products need to know where you are. If your B2B SEO marketing is handled by the right agency, you could drive more traffic to your site and increase your share of the market. Here is what you need to know about B2B SEO marketing before you take the plunge.



Picking out the weaknesses of competitors to your advantage

With a top flight SEO company like Lum.net it is possible to identify the weaknesses in the strategy of competitors and use it to your advantage. Understanding the gaps of competitors is crucial to success. The same loopholes and weaknesses need to be plugged in order to not face the same fate as that of the competition.  B2B is generally niche and to be able to stand out among a small collection of firms, presentation and optimization needs to be of high standards. Rather than getting lost among the second or third rung listings, it pays to be on the top rung.

Working around the relatively lower search volume and keywords in search engines

Compared with B2C, B2B will generate a lower volume of search.  To be more specific, a general term may be used for searches frequently, but specific terms would be used sparingly. Therefore, it is important to use the services of professional full service SEO companies to mine and harness information that can be useful. Lum.net with an impressive record of SEO services offers greater returns to clients in B2B marketing.  With adequate experience and success in offering results, Lum.net offers optimization through a combination of intelligent use of forums, and posts to bring in traffic that searches for the specific keywords and or service or products.

Friday 29 September 2017

Learn about B2B Website Design and How to Make It more Effective

Businesses have evolved to the extent where websites do a lot of groundwork on behalf of the business before the sales team actually gets involved in discussions. This, in a nutshell captures the essence of the requirement for a good B2B Website Design. Most businesses make the wrong decision of giving their websites a facelift. The visual enhancement and stimulating experience does not actually translate into better prospects, as the sales funnel does not really see an increase in landings. At Lum.net, we realize that your B2B Website Design holds great potential to bring better business leads and prospects.

Most businesses rely on the internet and search online for products or services

Contrary to the old school thought, a predominant number of deals have actually started with a search launched online for services or products. Managers are tasked with ascertaining the special features of products, reviews and generally put up comparisons for the decision-making process. It is therefore important for businesses to look at a B2B Website Design that will rank higher and better among the competition. Success hinges on a business being represented at the right place, at the right time and in the right manner. We, at Lum.net help you to be available where it matters, high on the SERP when a search is launched.

Uncluttered, and yes, you have the right to brag


Your B2B Website Design should offer information that is concise and sharp. It needs to be understood that clients look at websites for information, response and a solution. The information should be easily accessible, without having to navigate through multiple windows and pages. The response mechanism needs to sharp, offering additional information sought without delay. A delay could very well drive the prospect to a more responsive competitor. The client needs to understand that he will get his solution, right here, without having to look at others. And yes, it helps to brag, if your claims are true and not inflated to the point of being ridiculed. The right levels of engagement can win your way to seal many deals.

Things to consider before hiring a B2B SEO agency

As businesses increasingly turn towards B2B SEO agencies for better visibility and prospects amidst a sea of competitors, it is important to hire a result driven agency. The point that many business houses are missing is quite simple. A magic wand is good only when you are the only one to possess it. When everyone has the same magic wand, you need to be different and better to succeed. B2B SEO Services are quite the same. As everyone relies on SEO, it is necessary to have the best SEO to succeed. At Lum.net, we look at projects strategically, so as to place clients on a pedestal from where it is difficult for others to dethrone. Take a look at how we help clients draw closer to the finish line faster.

Nothing beats SEO experience

Truly nothing can beat experience. An industry that requires foresight and a deeper understanding of many facets of B2B, rides better on the back of experience. Lum.net comprises of team members who have acquired success over many projects and seen the pitfalls of wrong turns. Understanding the negative aspects is not indicative of a negative mindset, but indicates a desire to be aware of what needs to be avoided. And this comes only with experience. Black hat SEO and violations of browser guidelines can sometimes spell doom for a campaign. With an experienced team that offers B2B SEO Services you can sail smoothly into calm waters.

Results oriented service

At the end of the day, you are looking for results. Claims and results need to be consistent and improving. A result oriented B2B SEO Services agency is one that actually delivers on the claims made. While it may appear impossible to actually ascertain results before completion of campaign, it is possible to look at the performance of other accounts handled by the agency. At Lum.net, our client list falls into a single category – satisfied. Our expertise and success have ensured that all of our clients have tasted success as a result of their association with us.

Tuesday 27 June 2017

Google's Constantly Changed Rules for B2B SEO Services

Agencies try out many methods to take their clients to the top of the SERPs. This involves both black hat and white hat methods of SEO. Regardless of the results, it is important to understand that what is banned and prohibited should be avoided. It is better to be compliant and play long, rather than a successful run that dies out quicker than expected. As browsers hold the key to search results, it is advisable to play by the rules. As one of the leading and successful providers of SEO B2B services, we at Lum.net stick to the rules, some of which are listed below.

Stay away from hidden texts and links

One of the most practiced and abused methods are the hiding of texts and links behind camouflaged content or visuals. While it used to be a preferred method among black hat agencies, the trick can lead to repercussions when discovered. And it does not pay to be on the wrong side of the browsers, regardless of the fact that it may result in a warning or an admonition only. We, at Lum.net make it a point to stick to the best white hat practices making us one of the most reliable providers of SEO B2B services.

Avoid manipulative doorway pages

Doorway pages are often chosen as a method to manipulate search engines in a manner that brings users to a desired location. This is often executed by manipulating content to feature particular phrases and then pulling off a redirection that will take the user to the desired page which would actually be something totally different from what he or she intended to see. Attempting to be an affiliate should stem from a desire to offer value and not to exploit and take advantage of redirecting.

Never stuff or cram keywords in content

Keywords stuffing or cramming that does not flow with the content on the page will also suffer the fate of wrong SEO practices. The blow is manifold, including the effect it would leave on the visitor. The content may pass muster for machines, but the ultimate end user is actually a human and not a bot. A human would find keyword stuffed content with poor or no flow to be an ultimate turn off, taking him or her away from the site. 

Friday 28 April 2017

Grow Your Online Visibility with Effective B2B SEO Services

The internet is the de facto marketplace. It counts to have great visibility of your business in the marketplace. Companies that fail to project themselves with the right visibility do not fare very successfully. It actually is all about getting highlighted among peers and competitors. B2B SEO Services offers companies the impetus to rise above the competition with great visibility for better business.

Appearing on top of the SERPs when services are sought

Searches for products or services usually begin with the input of keywords relevant to the requirement. Your organization may be one among hundreds probably thousands that offer the services or products. Regardless of the quality, pricing and various parameters, it is important that your organization appears on top in the search result. If it does, then yes, you stand a chance of getting looked at. If your organization does not feature on the top pages, then your chances are slim.

Local area listing for products

Perhaps you have products and warehouses that cater to the requirements of clients everywhere. You need to have a local area listing in a manner so as to be able to come on top the local listings. Search engines go by locations. The person who initiated the search gets a list of the organizations nearest his location that offer the products or services he is interested in. Therefore, if you offer service that spreads across all locations, you need to come up on the local listings to actually stand a chance and we, at Lum.net offer services to appear high on listings.

Get listed for all products individually

B2B SEO Services also requires that products are listed individually. This will also give a greater chance of a direct hit. Keywords on the tags helps to improve the positioning of your services on the topmost pages. If you manage to make it to the number one position on the search results, then your chances of hits and conversion are far better than the others on the search results. B2B SEO Services that we, at Lum.net offer, helps organizations to ascend the listings and appear in the top pages of search results for better visibility and success.

Friday 24 March 2017

How To Make More Money With SEO For B2B?

An undisputed fact of business is the need to stay atop the SERP (Search Engine Results Pages) of searches. This is borne by statistics which point to the fact that close to two thirds of decisions made in B2B are influenced to a great deal by search results. SEO for B2B is, in other words a fast track option for companies to locate what they perceive as the best businesses. Digital presence is all about getting noticed first.  Unveiling the ways in which businesses can be the first to get off the starting blocks through an effective SEO.

Better conversion ratios
Searches conducted on behalf of businesses by employees will invariably be very good prospects. Therefore, the chances of converting such prospects into clients are higher, compared to prospects who are casual visitors to a site. To put it more specifically, an employee who carries out a search for a specific service or product through a specific keyword comes with a tag of better conversion rates. Therefore, it makes business sense to have SEO for B2B. Moreover, it is also possible that the employee carrying out the search is also the decision maker.  This greatly improves the chances of a quick way to seal the deal.

Fairly uncongested arena for B2B
Unlike the B2C scenario that is crowded with SEO, the B2B scene is not crowded. This is the right time to strike it rich. Being among the first off the block, lends great advantages, such as an easier ascent, followed by remaining on the top. It is easy to compete with a limited number of listings and reach the top. How long a business listing stays on top of the pages, depends on how it maintains its search ranking through SEO for B2B. It is relatively easy to stand tall and towering in the midst of a smaller group, than to be noticed in a crowd.

Local area listing – first among equals
Google local area listings are important to get faster leads. Businesses tend to choose providers who are in the same geographical location if the quality of service or products are the best in the industry. The shift from desktop to mobiles for carrying out searches has been largely as a result of simplified options in phones. This has made hand held devices, the choice for carrying out google searches.  As location centric results emerge as a result of the searches, it is a good idea, to be the first among equals through SEO for B2B.

Decision making authorities influenced by search results
Probably one of the most important factors that helps B2B to reap more profits is the fact that decision makers are greatly influenced by search results. Employees of companies and businesses, by default, never settle for anything other than the best for their businesses. Statistics show that the first step of decision makers before venturing out for a product or service is an online search for the same. When such being the influence of online searches, why not be there where it matters the most? 

Tuesday 28 February 2017

SEO Companies in Houston and their Role in Increasing Client’s Business

SEO has been adopted as an effective digital marketing strategy because of its specialized benefits to businesses. In recent years, the digital landscape has changed a lot and SEO along with it. It is now an impactful and comprehensive digital marketing tool that offers many benefits.

Some major benefits of Houston SEO companies that can take your business to the top are explained here.

Increased Website Traffic: First page ranking means a lot for most businesses who opt for SEO services. Appearing on the first page of search engine results can divert more traffic towards your official website. Various SEO strategies also focus on creating informative and relevant title tags and Meta descriptions that are shown in the search results. Such optimized tags and descriptions increase the clicking rate and also promote qualified web traffic.

Increased Brand Awareness: Appearing on the first page results and ranking among the top 6 websites leaves a significant impression on the visitors. It gives more exposure to your website resulting in increased brand awareness. It also acts as a trust factor because the websites appearing on the first page of search results are usually trustworthy. It is because the users have faith in the search engine algorithms and their filtering process. This is why top rankings represent your authenticity and build your credibility.

Return on Investment: SEO always provides trackable and quantifiable results. Various SEO tools are able to track almost every aspect of the digital marketing strategy such as an increase in ranking of the website including the conversion rates. That makes it an overall good return on investment as well. Comprehensive SEO analytics provides you the ability to drill down at a micro level and see the demographic information and engagement metrics of the visitors.

Cost-Effectiveness: SEO is also one of the most cost-effective digital marketing tools because it only targets the people who are actively looking for businesses like yours. Unlike other outbound marketing strategies, its inbound nature helps you to focus only on the specific category of individuals. This affects the quality of generated traffic making it more qualified and efficient than the other marketing strategies.

Questions to Ask While Selecting a B2B SEO Company

Most companies hire SEO agencies to solidify their presence on the internet. However, hiring a B2B SEO agency for your company is not an easy task, compounded by the many options to choose from. It is important to know that a search engine optimized website does not always mean that it will attract visitors. And an increased number of visitors on your website also do not mean that you will have a high conversion rate.

Indulging in black hat SEO techniques to trick the search engines is not going to be beneficial in the long run. You must hire a company that implements special and effective SEO tactics that will genuinely bring your website on the top of the Search Engine Result Page (SERP). Choose wisely after thorough research since every SEO company is not competent enough to offer concrete solutions for increased website and conversion rates.

Here is a list of questions to ask while selecting a B2B SEO company.

Experience: Experienced players have seen the market grow and expand. They know the loopholes and the practices that have stood the test of time. Ask questions like

  • How much experience do they have?
  • What practices have they adopted to cater to the latest search engine algorithms?
  • What is the level of satisfaction of their previous and existing clients? 
SEO Strategy: It is important to choose an SEO company that adopts the best SEO practices and understands your company values as well. Inquire about things such as

  • Do they keep up with the latest search engine algorithm updates?
  • How do they deal with the algorithm and manual penalties?
  • Will they help you with link building and link analysis? 
Results: An SEO campaign without a deadline and expected results will be useless since you will not be able to consider it as success or failure. Consider asking things like

  • Can they give assurance for a page one ranking for a particular keyword?
  • When can you expect the results when you start working with them?
  • Which metrics or criteria do they use to measure the campaign? 
Hiring a B2B SEO company without convincing answers to these questions would be ill-advised. Price is an important factor too, but do not settle for anything less than the best quality for your company. A reliable SEO firm will help you taste online success faster and consistently stay on top. 

Monday 27 February 2017

Gain Online Visibility with an SEO Marketing Firm in Houston

Gaining online visibility is one of the best features of a successful online marketing campaign, and one of the most effective ways to achieve it is through Search Engine Optimization (SEO). Lum.net can help you gain momentum and retain your position while marketing your products and services. This will build and establish a brand for your company on the internet.

In the past few years, the digital landscape has changed a lot and yet SEO is still considered as an impactful digital marketing tool. Lum.net’s team of professionals can help you achieve your business goals with SEO marketing at an affordable price.

We utilize all the techniques of SEO such as keyword research, link building, social media marketing, analyzing search trends, etc. to boost search engine rankings for your website and attract higher traffic. Lum.net’s expert SEO services can be a true game changer for you in Houston and beyond.

Working with Lum.net offers you several benefits, and some of them are discussed here.

Lum.net Improves Your Website: Most businesses are setting up their websites to strengthen their online presence and tap into a new customer base. As more vendors are moving online, the competition is getting fierce. We at Lum.net can help take your website reach the top ranks with search engine optimization for your primary keywords. SEO also involves eliminating clutter and bloat on your website, making it streamlined while also loading faster on a visitor’s browser.

Lum.net Has Experience: Most small and medium sized businesses, particularly, non-technical startups, have little idea about optimizing their website. They need assistance from an SEO agency to bring it higher on search results pages. You can try different tactics but the success of your website should not be left at the mercy of experiments and chance. Lum.net eliminates guesswork. Our experience and knowledge allow us to improve ranking and visibility of your website with ease.

Lum.net Deliver Best Results: The many practices, strategies, and tactics of SEO require meticulous care and are time-consuming to implement. If you try to do it yourself, it may leave little time to focus on other important aspects of your business. A partnership with Lum.net would be a cost-efficient solution for you. Once you hire us, we make sure that you are at the top of the search engine results for the keywords relevant to your business.



Role of Website Designing in Search Engine Optimization

Web design and search engine optimization or SEO intersect in more ways than one. Now more than ever, web designers are faced with the challenge of designing for multiple platforms, new technologies, ever-changing optimization rules, and new user behaviors. Accessibility and site architecture remain the primary design concerns when it comes to SEO, but there is also a need to focus on two new design trends: responsive and HTML5.

Google tends to favor responsive design as a method for designing a website to work and load properly on multiple screen sizes and devices. Responsive design offers tremendous advantages when it comes to user experience and SEO. When your website is ‘responsive,’ it performs optimally on any device your visitors might be using—whether a laptop, a desktop computer, or a smartphone. Responsiveness is also advantageous SEO-wise because it doesn’t dilute link equity. There is only one URL for the main site and the mobile site, so it’s easier to increase external backlink count. Content duplication is likewise avoided.

HTML5 is another design trend to watch for. It has been called the “next big thing” when it comes to web design because of its interactive abilities, but beware—improper coding can wreak havoc on your SEO. Google might see an empty page of an HTML5 design is not coded properly. Heavy incorporation of JavaScript likewise makes it very hard for search engine bots to correctly understand what the content is about. A professional web design company will usually ensure that bots can see static content representing your HTML5 content to ensure better indexing.

If you want our website to look good and rank well, your content needs to remain index-able, your link structures crawl-able, and even images have to be optimized across multiple platforms. It’s important to hire an experienced agency that can implement SEO-friendly design for your B2B company.



Tuesday 24 January 2017

B2B SEO Services: How to Pick the Professionals?

Search Engine Optimization or SEO, in short, is increasingly gaining importance with companies realizing the potential of establishing their business presence online. Online marketing can be done in two ways; one is the direct method where a business pays other websites for displaying their advertisement. The second one is the indirect method, where the website ranks high in unpaid search results because of great quality content and services making the customer visit the company’s website (without any direct advertising).The second way is referred to as SEO.

Search Engine Optimization is not something that you can take up and complete in one day or a week. It is a gradual process and you must consider hiring good B2B SEO service professionals to receive the best results. Here are a few tips:

Realistic Results in a Realistic Time Frame: It takes a few weeks to a few months’ time to rank high for a keyword. Any B2B SEO company that you are planning to hire must not make outrageous claims such as taking you to the first rank in the unpaid results of a search engine result page (SERP) overnight. You must only consider the companies promising to deliver realistic results over a period of time.

Certified Company: There are a lot of certifications that an individual or company must take in order to know all the latest and best SEO practices. They must have good knowledge of the latest algorithm updates of the search engines and the resulting changes in the SEO techniques allowed by the major search engines. Google Analytics certified companies are a great place to start from.

Link Building and Link Profiling: A good B2B SEO company will pay a lot of attention to clean up your existing link profile by removing any 404 URLs, redirects, loops and bad outbound links. They must also help you link to quality content and also attract links allowing your website to have a strong link profile. They must not indulge in link exchange and other link building methods frowned upon by search engines.

Portfolio and Experience: An experienced company that has helped many online businesses build strong brands online must be your first choice. You can check online for their reviews and ratings to see what their customers are saying about them. It would also be sensible to take a look at their portfolio to understand the quality of work they can deliver to you.