WHY A B2B WEBSITE DEVELOPMENT COMPANY IS BETTER THAN A FREELANCER?

Every business needs a website, period. The modern entrepreneur CANNOT afford losing the opportunity of tapping into the tech savvy online audience that looks for everything, from needles to new homes, on the web. Getting said website, however, is a tough task to accomplish. Who can you trust to handle this colossus of a project – a B2B web development company or a freelance designer? Or maybe you should start looking for web development tutorials online and begin building your website from the group up yourself?

No! we are sure you have better uses for your time than engaging in full-scale website development. And as for the choice between a professional web development company and a freelancer, Lum.net is here to help you with making this all-important-decision. Here is all you need to know for making the right selection:

• A B2B Website Development Company will have a whole team of experts working on getting your website up and running. You are not relying on the skills and knowledge of one person alone, as is the case with freelancers. More people working on your website means more creativity, better decisions, and faster project completion.

• The trouble with freelancers is that they work on their own time. Even if they manage to follow the best possible work ethics, there is only so much that a single person can do. On the other hand, working with a company means services laced with professionalism and consistency. You have an organization with set standards of delivery and predictable communication schedules that you can trust to deliver as per promised timelines.

• A B2B website development company will also be a safe bet for you. After all, they have a reputation to protect and a team to maintain – lost clients are genuinely bad for their business. Of course, there are many freelancers out there who are truly reliable, reputable, and trustworthy but finding such individuals is like searching for a needle in a haystack. You wouldn’t want to bet your business website on a service provider who can disappear with your money at any time! Professional organizations are therefore, a safer choice.

The one place where a B2B website development company will lag behind freelance developers is their cost of service. In most cases, a freelancer will prove to be way cheaper than hiring a full-fledged organization to do the job for you. But think about it – isn’t this a worthy investment?

So, we, at Lum.net, whole-heartedly recommend that you choose a B2B development company over freelancers and enjoy the peace of mind that comes with your website being in safe and capable hands.

Resource Url :- http://lum.net/b2b-website-development-company-better-freelancer/

LEARN ABOUT HOW TO HIRE A LEGITIMATE B2B SEO AGENCY

The world of SEO can be pretty funny sometimes. Think about it – how can every internet marketer on the planet promise each of their clients the first 10 ranks of Google’s search results? Simple answer – some of them can deliver on the promise while most will only end up wasting your time and money. So, all your plans of searching for a legitimate B2B SEO agency by running a simple online search are simply inadequate. Every service provider you find on the web will have the same thing to say – that they are the best, they are the most experienced, and that they will get you to rank in top 10 of Google’s Rankings.

Reality: looking for legitimate SEO service providers needs a craftier approach than running a simple online search. And to help you understand how you can hire a B2B SEO agency worth their salt, Lum.net has put together this neat little guide that lists out all you need to know for making this critical decision for your business. So here goes:

Step#1: Know your goals

Have a sit-down-chat with your team and establish the exact goals that you wish to achieve for your business through SEO. Improving revenue through online sources, generating more traffic in specific niches, increasing sign-ups, enhancing brand awareness or boosting market sentiments – your objectives can be anything here and a clear idea of what you want will help ensure that you find a B2B SEO agency that are specialists in that specific field. But remember – if you are just after traffic for the sake of it, or maybe looking to boost vanity metrics like Google PageRank or Majestic trust flow, SEO will not reap any concrete benefits for your business.

Step#2: Find agencies

This is where our crafty suggestions come in. We already told you that Google search isn’t the best way to find credible and legitimate agencies. Add those Top 10 lists and SEO award websites to the list as well – most of these listings often run on pay-to-play schemes. Instead, seek references from your friends, associates and professional acquaintances of any SEO agency they might have worked with. You can also seek recommendations from non-competitive businesses similar to yours. Remember, the best SEO professionals don’t always need to market their services – their work itself is enough of an advertisement. Trusting word-of-mouth channels and direct recommendations is the best strategy here.

Step#3: Select the best fit

With the names of 3-5 agencies in your hand, begin evaluations and assess their suitability to your business systems. Look at the SEO strategies and processes they follow to achieve client rankings. Examine their results analysis metrics to understand how they define success with client campaigns. Their communication consistency and transparency is also an important factor to consider. Also remember to look at their proposed Plan B when the agency’s initial modus operandi doesn’t reap the expected results.

Finally, trust your instincts. If you walk away from an SEO agency feeling a little frustrated, even if they check out on all the above listed factors, choose not to work with them. Maybe it’s a cultural mismatch that is giving you a bad feeling about the firm.

Hope our guide helps you in your hiring process. All the best!

Resource Url :- http://lum.net/learn-hire-legitimate-b2b-seo-agency/

Google's Constantly Changed Rules for B2B SEO Services

Agencies try out many methods to take their clients to the top of the SERPs. This involves both black hat and white hat methods of SEO. Regardless of the results, it is important to understand that what is banned and prohibited should be avoided. It is better to be compliant and play long, rather than a successful run that dies out quicker than expected. As browsers hold the key to search results, it is advisable to play by the rules. As one of the leading and successful providers of SEO B2B services, we at Lum.net stick to the rules, some of which are listed below.

Stay away from hidden texts and links

One of the most practiced and abused methods are the hiding of texts and links behind camouflaged content or visuals. While it used to be a preferred method among black hat agencies, the trick can lead to repercussions when discovered. And it does not pay to be on the wrong side of the browsers, regardless of the fact that it may result in a warning or an admonition only. We, at Lum.net make it a point to stick to the best white hat practices making us one of the most reliable providers of SEO B2B services.

Avoid manipulative doorway pages

Doorway pages are often chosen as a method to manipulate search engines in a manner that brings users to a desired location. This is often executed by manipulating content to feature particular phrases and then pulling off a redirection that will take the user to the desired page which would actually be something totally different from what he or she intended to see. Attempting to be an affiliate should stem from a desire to offer value and not to exploit and take advantage of redirecting.

Never stuff or cram keywords in content

Keywords stuffing or cramming that does not flow with the content on the page will also suffer the fate of wrong SEO practices. The blow is manifold, including the effect it would leave on the visitor. The content may pass muster for machines, but the ultimate end user is actually a human and not a bot. A human would find keyword stuffed content with poor or no flow to be an ultimate turn off, taking him or her away from the site.

Resource Url - http://lum.net/googles-constantly-changed-rules-b2b-seo-services/

How B2B SEO Marketing Will Help You Grow Your Business?

Contrary to perceptions that B2B transactions are solely based on experience and recommendations, it is a fact that a significant percentage of B2B transactions happen through SEO leads. It is time your B2B marketing turned digital to harness the benefits of SEO.  While it is true that B2B transactions may include products or services that are niche, it is also true that businesses in need of such services and products need to know where you are. If your B2B SEO marketing is handled by the right agency, you could drive more traffic to your site and increase your share of the market. Here is what you need to know about B2B SEO marketing before you take the plunge.

Picking out the weaknesses of competitors to your advantage

With a top flight SEO company like Lum.net it is possible to identify the weaknesses in the strategy of competitors and use it to your advantage. Understanding the gaps of competitors is crucial to success. The same loopholes and weaknesses need to be plugged in order to not face the same fate as that of the competition.  B2B is generally niche and to be able to stand out among a small collection of firms, presentation and optimization needs to be of high standards. Rather than getting lost among the second or third rung listings, it pays to be on the top rung.

Working around the relatively lower search volume and keywords in search engines

Compared with B2C, B2B will generate a lower volume of search.  To be more specific, a general term may be used for searches frequently, but specific terms would be used sparingly. Therefore, it is important to use the services of professional full service SEO companies to mine and harness information that can be useful. Lum.net with an impressive record of SEO services offers greater returns to clients in B2B marketing.  With adequate experience and success in offering results, Lum.net offers optimization through a combination of intelligent use of forums, and posts to bring in traffic that searches for the specific keywords and or service or products.

Resource URL:- http://lum.net/b2b-seo-marketing-will-help-grow-business/

Learn about B2B Website Design and How to Make It more Effective

Businesses have evolved to the extent where websites do a lot of groundwork on behalf of the business before the sales team actually gets involved in discussions. This, in a nutshell captures the essence of the requirement for a good B2B Website Design. Most businesses make the wrong decision of giving their websites a facelift. The visual enhancement and stimulating experience does not actually translate into better prospects, as the sales funnel does not really see an increase in landings. At Lum.net, we realize that your B2B Website Design holds great potential to bring better business leads and prospects.

Most businesses rely on the internet and search online for products or services

Contrary to the old school thought, a predominant number of deals have actually started with a search launched online for services or products. Managers are tasked with ascertaining the special features of products, reviews and generally put up comparisons for the decision-making process. It is therefore important for businesses to look at a B2B Website Design that will rank higher and better among the competition. Success hinges on a business being represented at the right place, at the right time and in the right manner. We, at Lum.net help you to be available where it matters, high on the SERP when a search is launched.

Uncluttered, and yes, you have the right to brag

Your B2B Website Design should offer information that is concise and sharp. It needs to be understood that clients look at websites for information, response and a solution. The information should be easily accessible, without having to navigate through multiple windows and pages. The response mechanism needs to sharp, offering additional information sought without delay. A delay could very well drive the prospect to a more responsive competitor. The client needs to understand that he will get his solution, right here, without having to look at others. And yes, it helps to brag, if your claims are true and not inflated to the point of being ridiculed. The right levels of engagement can win your way to seal many deals.

Resource URL-  http://lum.net/learn-b2b-website-design-make-effective/

Things to consider before hiring a B2B SEO agency

As businesses increasingly turn towards B2B SEO agencies for better visibility and prospects amidst a sea of competitors, it is important to hire a result driven agency. The point that many business houses are missing is quite simple. A magic wand is good only when you are the only one to possess it. When everyone has the same magic wand, you need to be different and better to succeed. B2B SEO Services are quite the same. As everyone relies on SEO, it is necessary to have the best SEO to succeed. At Lum.net, we look at projects strategically, so as to place clients on a pedestal from where it is difficult for others to dethrone. Take a look at how we help clients draw closer to the finish line faster.

Nothing beats SEO experience

Truly nothing can beat experience. An industry that requires foresight and a deeper understanding of many facets of B2B, rides better on the back of experience. Lum.net comprises of team members who have acquired success over many projects and seen the pitfalls of wrong turns. Understanding the negative aspects is not indicative of a negative mindset, but indicates a desire to be aware of what needs to be avoided. And this comes only with experience. Black hat SEO and violations of browser guidelines can sometimes spell doom for a campaign. With an experienced team that offers B2B SEO Services you can sail smoothly into calm waters.

Results oriented service

At the end of the day, you are looking for results. Claims and results need to be consistent and improving. A result oriented B2B SEO Services agency is one that actually delivers on the claims made. While it may appear impossible to actually ascertain results before completion of campaign, it is possible to look at the performance of other accounts handled by the agency. At Lum.net, our client list falls into a single category – satisfied. Our expertise and success have ensured that all of our clients have tasted success as a result of their association with us.

Resource URL - http://lum.net/things-consider-hiring-b2b-seo-agency/  

Google's Constantly Changed Rules for B2B SEO Services

Agencies try out many methods to take their clients to the top of the SERPs. This involves both black hat and white hat methods of SEO. Regardless of the results, it is important to understand that what is banned and prohibited should be avoided. It is better to be compliant and play long, rather than a successful run that dies out quicker than expected. As browsers hold the key to search results, it is advisable to play by the rules. As one of the leading and successful providers of SEO B2B services, we at Lum.net stick to the rules, some of which are listed below.

Stay away from hidden texts and links

One of the most practiced and abused methods are the hiding of texts and links behind camouflaged content or visuals. While it used to be a preferred method among black hat agencies, the trick can lead to repercussions when discovered. And it does not pay to be on the wrong side of the browsers, regardless of the fact that it may result in a warning or an admonition only. We, at Lum.net make it a point to stick to the best white hat practices making us one of the most reliable providers of SEO B2B services.

Avoid manipulative doorway pages

Doorway pages are often chosen as a method to manipulate search engines in a manner that brings users to a desired location. This is often executed by manipulating content to feature particular phrases and then pulling off a redirection that will take the user to the desired page which would actually be something totally different from what he or she intended to see. Attempting to be an affiliate should stem from a desire to offer value and not to exploit and take advantage of redirecting.

Never stuff or cram keywords in content

Keywords stuffing or cramming that does not flow with the content on the page will also suffer the fate of wrong SEO practices. The blow is manifold, including the effect it would leave on the visitor. The content may pass muster for machines, but the ultimate end user is actually a human and not a bot. A human would find keyword stuffed content with poor or no flow to be an ultimate turn off, taking him or her away from the site.